Amirda Organization has been providing specialized consultancy, financial, and IT services to industrialists and entrepreneurs in the Batticaloa District. In collaboration with Vivekananda College of Technology, we organized a specialized training workshop for the college’s students, our clients, and local entrepreneurs.
On March 5, 2025, under the leadership of Mr. T. Puvikaran, CEO of Amirda Organization, and Mr. K. Pratheeswaran, Executive Director of Vivekananda College of Technology, a specialized training workshop was successfully held at the Amirda premises. The workshop featured an introduction to the college’s training programs and included sessions led by expert resource persons.
The workshop was guided by Dr. Thomas Jayendran, a London-based scholar with 20 years of experience as a senior lecturer at prestigious institutions such as Writtle College and IOM International Business School in the USA. Dr. Jayendran has also served as a project planning consultant for various countries and organizations and has worked as a social worker, uplifting underprivileged communities globally through the Optima Foundation-UK.
The session provided a comprehensive overview of key aspects related to self-employment and business development. It aimed to equip participants with the necessary knowledge, skills, and strategies to successfully initiate and manage their own ventures. The discussion encompassed several crucial topics, including starting self-employment ventures, fostering business development, encouraging innovative thinking, implementing practical approaches, and addressing common challenges with effective solutions.
Various analytical methods such as SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) were utilized to provide a structured approach to decision-making and strategic planning. Additionally, group activities played a significant role in enhancing participant engagement and improving clarity on key concepts.
Such initiatives, led by international experts, provide local entrepreneurs with access to Western business techniques and global networks. By continuing to host similar events, we aim to bring significant benefits to the entrepreneurs of our district.
